Since 2014, R Theory Motorsports has been at the forefront of designing and manufacturing high-quality automotive performance parts. Our journey began with a passion for pushing the limits on the track, crafting innovative solutions that enhance vehicle performance. Over the years, our commitment to precision engineering and performance-driven design has fueled our success in the automotive world.

Now, that same passion is driving us into a new arena—cycling. Specifically, mountain biking.

We are thrilled to introduce R Theory Cycleworks, an expansion of our brand dedicated to creating high-quality, innovative cycling components. Our love for mountain biking runs deep, and we’ve recognized the undeniable parallels between motorsports and cycling. Both demand precision, skill, and a constant pursuit of performance optimization. Whether it’s picking the best line on the race track or the most efficient route down a technical descent, the mindset remains the same. Suspension tuning, tire compounds, tire pressures, and fine-tuning setups—all aspects that define motorsports—play an equally crucial role in mountain biking. Even fundamental techniques, like looking through corners and maintaining control in high-speed situations, translate seamlessly between the two sports.

With R Theory Cycleworks, we’re bringing our engineering expertise and innovation mindset to the cycling industry. Our goal is to develop components that enhance the riding experience, offering durability, performance, and thoughtful design tailored to riders who push their limits. We believe in standing out from the crowd, just as we have in the automotive world, by introducing fresh ideas and cutting-edge solutions to the cycling market.

We couldn’t be more excited about this next chapter, and we’re gearing up to launch our first product very soon. Stay tuned as we take our passion for performance and apply it to the trails—because whether it’s on four wheels or two, the pursuit of speed, control, and exhilaration never stops.

Follow us on Instagram and Facebook for updates on new products and a behind-the-scenes look at our R&D process.

Welcome to R Theory Cycleworks—Designed for adventure, built for life.